Rogue DynamicsRogue Dynamics
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Small business owners celebrating at Walmart Open Call, produced by Rogue Dynamics
Full Service Creative, Marketing & Media Agency

We help brands move culture through storytelling and digital innovation.
Built for one thing: speed to impact.

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01 · What we do

Rogue Dynamics turns brands into cultural forces through human storytelling, predictive analytics strategy, and immersive content libraries that actually appreciate in value. From Fortune 500 legacy brands to startups ready to blow up, we deliver speed without sloppiness, polish without pretension, and results you can brag about.

We help brands move culture through storytelling and digital innovation. From Fortune 500 campaigns to emerging ventures, our work is run by award-winning marketing leaders. We blend innovative storytelling, trending marketing tactics, influencer marketing, and user-generated content to create massive impact for you.

We believe in performance marketing and analytics to create a single compounding system. With real-time insights we produce results that are practical and repeatable: faster cycles, cleaner data, higher engagement, and measurable revenue impact.

CJ Johnson speaking to a full room at Social Media Week Austin
02 · Honors & recognition

Recognized by the
rooms that matter.

Intuit Ideas Program Recipient, part of Intuit's national accelerator designed to help businesses grow faster using AI-driven products, expert support, and executive coaching.

Rogue Dynamics crew setting up a camera on location outside Los Angeles
03 · The problem  ·  And it's expensive

You are paying for motion, not progress.

01
If you're a legacy brand, your vision is dying in the 12-person approval chain, the legal review, and the "brand safety" check while the world moves on. If you're a small business, you're wearing every hat, duct-taping freelancers together, burning through your runway on AI slop or cheap marketing support, and praying nobody notices you're making it up as you go.
02
Either way, the math is the same: the modern agency model is built to bill you for time so they have zero incentive to be fast, the freelancer model is built to be cheap so you get what you pay for and spend twice as long managing it, and both sell you complexity to justify fees while you bleed budget on campaigns that die in 24 hours.
03
You're spending money to rent attention that disappears the second you stop paying, you can't keep a pulse on what's happening in culture (let alone what's about to happen next), and nobody on your team has the bandwidth to figure it out because they're too busy putting out fires.
Rogue Dynamics on a Reuters Events Strategic Marketing panel
On stage
04 · The shift

Two economies are colliding. Nobody has integrated all three layers.

Market one · The creator economy
$250B $480B
2024 → 2027 · Goldman Sachs Research

Nearly doubling by 2027. Over 200 million people globally now identify as creators. This isn't a niche. It's the fastest-growing segment of the media industry.

Market two · The AI economy
$7.6B $139B
2025 → 2034 · 40.5% CAGR · Agentic AI

Gartner projects 40% of enterprise apps will embed AI agents by end of 2026, up from less than 5% in 2025. AI marketing alone hit $47.3B in 2026.


Creators build audiences but can't build businesses. Agencies build campaigns but can't move at culture speed. AI tools are powerful but have no creative taste. Rogue Dynamics sits at that exact intersection: Media + Marketing + Technology in one company.

Rogue Dynamics producing an on-camera interview with Walmart leadership, three cameras rolling
05 · The solution

Full-service creative, marketing & media agency.

We help brands move culture through storytelling and digital innovation. Built for one thing: speed to impact.

06 · The solution  ·  How we're different

The solution.
How we're different.

We built a machine designed for one thing: Speed to Impact. Rogue Dynamics isn't just a service provider. We are the unfair advantage you can't afford not to have.

01

Fast Turnarounds

Concept through distribution, about a day and a half per finished video. The industry standard hero video cycle is four to six weeks for a single asset. We deliver a full 20-asset slate inside a 25 to 30 day window. That includes requested aspect ratio formats, never any upcharges.

4–6× faster than the standard video cycle
02

Premium Content Libraries

Stop buying one-off campaigns that die in 48 hours. We build you high quality asset libraries that close enterprise deals and compound ROI for years. Studies show 51% of marketing teams admit they recreate content because they can't find the original assets, and over 30% of marketers spend roughly three weeks per year just searching for files instead of shipping campaigns. Speed without sloppiness is the whole point: a standing retainer keeps the slate moving, the library growing, and every asset you have already paid for working again on the next campaign.

Assets that compound
03

Signal Intelligence

AI is NOT going anywhere. We're not talking about chatbots or AI slop anyone can use. Professionals using AI save an average of 13 hours per week and $4,739 per month. Owning your own custom AI stack that's wired to your data and workflows is how a brand turns those savings and that competitive edge into something defensible. Don't know where to start or what you need? We got you. We specialize in trend forecasting, pattern recognition, and real-time market data. Competitive scans, client data analysis, research, drafting, and editing. Custom agentic stacks built for your team on request. AI does the reading and the reps, with a human in the loop and real oversight.

Not a chatbot
04

Marketing Strategies

Only 37% of marketers are optimistic about this economy. Which means most of your competitors are cutting, hedging, and waiting for a clearer quarter. Cheaper attention, less noise in the auction, fewer bidders on the same audience. We build the plan that moves while they're still deciding.

When everyone else freezes
05

Your Best Salesperson Doesn't Work For You

For everyone aged 18 to 34, creator content is now the single most trusted source of information, ahead of search results for the first time on record. 69% of consumers trust a creator over a brand's own messaging. That's not something you can buy media against. We tap a global network of celebrities, influencers, and creator specialists, emerging talent with fresh eyes alongside seasoned pros who've been there and have the scars to prove it. Everyone on it was picked for one reason: they make brands better, faster, and more interesting.

We know where they work
06

We Don't Spend Less. We Waste Less.

Industry pays $0.62 a click on TikTok, $1.10 to $2.00 on Meta, and up to $9.00 on LinkedIn. We delivered clicks at $0.12 and thousand-view blocks at $0.59 against a platform average of $4 to $12. On another account we cut cost per click 72%, from over $2.00 to $0.56, without adding a dollar to the budget. Same money, better structure, 19% more return. Most agencies solve for reach and bill you for the shortfall. We solve for cost per outcome, which is the only number that shows up in your P&L.

The math your last agency doesn't want you to see
Creator holding a KOPU sparkling water bottle on a Los Angeles patio
KOPU Water
Creator campaign
Ales Grey powder blue platform clogs photographed on a concrete ledge
Ales Grey
Product launch
CJ Johnson hosting the Intuit TurboTax Culver City grand opening
Intuit TurboTax
Retail activation · Culver City
Vaquero Bandido team celebrating their Walmart Open Call invitation in store
Walmart Open Call
Supplier storytelling
Animated character from the Supernormal series, season two episode three
Supernormal
Series · S2 E3
Live action scene from the Supernormal series, season two episode six
Supernormal
Series · S2 E6
Puppet characters at a laptop in the Supernormal series, season two episode seven
Supernormal
Series · S2 E7
Hands holding a phone showing the Elra app in a film still
Elra
Branded film
Successful clients  ·  All retained on performance

Top Fortune 500 companies
to small businesses.

More than 500 small businesses and tech startups across 12+ industries.

Walmart, Rogue Dynamics client
Google, Rogue Dynamics client
Meta, Rogue Dynamics client
Intuit, Rogue Dynamics client
Intuit TurboTax, Rogue Dynamics client
Reuters, Rogue Dynamics client
Gusto, Rogue Dynamics client
HEYDUDE, Rogue Dynamics client
Nissin Group, Rogue Dynamics client
KOPU Water, Rogue Dynamics client
Function Health, Rogue Dynamics client
Supernormal, Rogue Dynamics client
Best Dam Tape, Rogue Dynamics client
Elra, Rogue Dynamics client
Ales Grey, Rogue Dynamics client
Sweetgreen, Rogue Dynamics client
Rogue Dynamics on location with Walmart executive leadership

Success
metrics.

Every number here came off a live engagement. No modeled projections, no blended averages hiding a bad channel.

KOPU Water campaign still, talent drinking on location
Success metrics  ·  Performance
M.01 · Efficiency
$0.12
Cost per click

Against a platform average of $0.62. Same auction, same audience, different creative supply. Cost per outcome is the only number that reaches your P&L.

M.02 · Compounding
+100.3%
Campaign two against campaign one

Nothing was rebuilt between them. The library carried forward, the learning carried forward, and the second run doubled the first. The system compounds.

M.03 · Volume
2225
Videos per campaign

Produced in 25 to 30 days, combining original narrative content and audience-specific UGC.

Rogue Dynamics crew filming a creator segment at an outdoor plaza
Success metrics  ·  Output
M.04 · Concentration
81%
Of recorded ad clicks

Driven by 25% of spend, across seven Instagram ads in a single flight.

M.05 · Margin
72%
Lower cost per click

For a client, without adding a dollar to the budget. Same money, better structure.

M.06 · Reach
9699%
Delivery to non-followers

They were not already following. The algorithm chose it.

Creator content still, talent filming on a phone outdoors
Success metrics  ·  Audience
M.07 · Coverage
6
Platforms, one engagement

Six platforms, more than 39 finished assets, a single scope of work.

M.08 · Audience
32%
Senior leaders in the room

32% senior leaders, 20% founders, 18% directors, 15% CXOs, 15% owners. Balanced 50/50 male-female, reached at a fraction of LinkedIn's $33.80 CPM.

M.09 · Geography
6
Countries on a domestic budget

Concentrated in the LA and NYC metros, the two largest US ad markets, with reach into six countries on spend planned for one.

Two Rogue Dynamics team members reviewing a take on set
07 · About the team

an award-
winning team.

We are a team of award-winning marketing specialists, creatives, and technologists who've worked on everything from global campaigns with the world's top companies to Series B pitch decks.

The team  ·  Specialists, creatives, technologists
Los Angeles · Working globally
Two of the team at an industry event in Los Angeles.
Cutting a slate between sessions, wherever the work is.
Long-table work sessions, laptops open, one deadline.
08 · About the founder

CJ Johnson

Founder & CEO

CJ Johnson is an award-winning creative, published author, and trusted advisor to some of the world's most influential brands. His portfolio includes four of the top ten Fortune 500 companies, and he has worked with more than 500 small businesses and technology startups worldwide, making him a sought-after advisor at the intersection of brand storytelling, culture, and emerging technology.

He has appeared on more than 100 stages as a public speaker, delivering talks on future marketing trends, AI integration, and community building, and he has been featured in Forbes, Adweek, GQ Magazine, Men's Health, and Fox News. He is the author of The Maguire Method, a four-principle framework for achieving success and happiness in the modern era.

Leadership & advisory roles
  • Google Next-Gen Tech Policy Leader
  • Walmart Civics Engagement Consultant
  • Founder Institute Mentor
  • Mental Health Coalition Ambassador
  • Adweek Creator
  • GQ Magazine Contributor
  • Exonetics Advisory Board Member
CJ Johnson, founder and CEO of Rogue Dynamics, speaking on stage
In-house  ·  Twelve services, one contract
Rogue Dynamics operator building a cinema camera rig
Rogue Dynamics shooter working a shoot at an ice rink
Rogue Dynamics crew reviewing a take on a healthcare shoot
CJ Johnson leading an AI training session for a client team
09 · Core competencies · All of it in-house

Twelve services,
one contract.

01Full-Service Advertising & Creative Campaign Development
02Paid Media Planning, Buying & Performance Analytics
03Video, Film & Audio Production · Pre, Production, Post
04Influencer Marketing & UGC Programs
05Photography & Editorial Image Production
06Public Relations & Strategic Communications
07Brand Strategy, Naming, Identity & Visual Systems
08AI Marketing Strategy, Automation & Agent Development
09Digital Marketing & Social Media Management
10Marketing Research, Trend & Cultural Intelligence
11SEO & Generative Engine Optimization (GEO)
12Fractional Marketing Executive & Advisory Services
12
Services under one contract
10
NAICS codes · federal-ready
Capability statement · NAICS codes
541810Advertising Agencies
541820Public Relations Agencies
541830Media Buying Agencies
541840Media Representatives
541850Outdoor Advertising
541860Direct Mail Advertising
541890Other Services Related to Advertising
541613Marketing Consulting Services
541430Graphic Design Services
512110Motion Picture & Video Production

Registered for federal, state and municipal solicitations · UEI and CAGE on request

10 · Find your match · Ten questions, one readout

Find out what you're
actually dealing with.

Ten questions about your goal, your spend, and what is in the way. You get a profile of how your company operates, the two or three things that stand out in your answers, where we would start, and an investment range. It takes about three minutes and there is no sequence waiting on the other side.

01

Answer ten

Goal, category, spend, timeline, channels, and the friction. Multiple choice, no essays.
02

Get your profile

Six operating profiles. Yours is decided by your answers, not by a salesperson reading them later.
03

See the range

What this scope typically costs, what moves it, and what is billed at cost instead of marked up.

If you're big enough to have an agency, we're faster and leaner. If you're too small to have one, we're the team you thought you couldn't afford.

Three minutes · Your readout is shareable · A copy lands in your inbox

Los Angeles garden foliage at dusk
You made it to the end  ·  So here's the thing we usually charge for

The Ultimate
Marketing Guide.

Our curated guide lets you in on what you need to know to be a step ahead, and it applies to any industry. Read it once and you'll stop debating opinions and start operating with standards.

You will leave with a cleaner brain, a sharper strategy, and fewer meetings that could have been an email.

Free · Applies to any industry · No sequence, no pitch

The Ultimate
Marketing Guide.

Read it once and you'll stop debating opinions and start operating with standards.

The Ultimate Marketing Guide by Rogue Dynamics
The guide
A complete marketing guide: strategy, brand, content, creators, paid media, AI, and measurement
Why it exists

Standards,
not opinions.

Most marketing advice is either too abstract to act on or too tactical to last. This guide sits in between: it defines what decision-makers actually care about (signal versus noise, creative quality, iteration velocity, compounding assets) and shows what "good" looks like through companies doing it right.

You will leave with a cleaner brain, a sharper strategy, and fewer meetings that could have been an email.

01

Strategy & Positioning

Who you're for, what you stand for, and why anyone should care. The work that makes every downstream decision cheaper.

02

Brand & Identity

Voice, visual system, and the consistency that turns recognition into trust.

03

Content & Storytelling

What to make, how often, and why a library beats a campaign every single time.

04

Creators, Influence & UGC

How to work with creators so the output reads as culture rather than advertising.

05

Paid Media & Performance

Where budget actually goes, what to cut, and how to read a channel honestly.

06

AI & Marketing Technology

The difference between a chatbot and a custom stack wired to your own data.

07

Measurement & Analytics

The handful of numbers worth reporting, and the many that are theater.

08

What To Do Next

The first three moves, in order, for any size of team.

Worked examples throughout, including Apple, Nike, Duolingo and Liquid Death, with a note on what each one gets right.

Get the guide

Send it
to my inbox.

Free. No sequence, no pitch. Just the guide.

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Terms of
Service.

Legal

Privacy
Policy.

Connect

Let's work
together.

Tell us the shape of it. We scope it in 48 hours.

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Not ready for a form? · Ten questions instead

Find your match
in three minutes.

Answer ten multiple-choice questions about your goal, your spend, and what is in the way. You get a profile of how your company operates, the two or three things that stand out in your answers, where we would start, and an investment range. No sales call required to see it.

Most people send the readout to someone else on their team before they ever reply to us. That is the point.