TREND REPORT: RUSHTOK

📼 Sorority rush videos are rewriting the marketing playbook.

#RushTok has pulled over 5 BILLION views, turning recruitment into reality TV with charisma, story arcs, and addictive aesthetics. Now even brands are studying these clips for playbook inspo.

Why it matters: RushTok isn’t about Greek life, it’s proof Gen Z micro-communities can out-perform million-dollar ad budgets.

Takeaway: If your brand isn’t creating its own “RushTok moment,” you’re invisible on campus feeds.

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