“Shadow Personalities: Why Imperfect Influencers Are Winning the Internet”

The provided podcast transcript, "Shadow Personalities: The Power of Imperfect Influencers," argues that authenticity, vulnerability, and even contradiction are now crucial for online influence. It suggests that audiences are increasingly rejecting flawless, curated content in favor of creators who display their "messiness," "contradictions," and personal challenges, making them more relatable and magnetic.